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Journal Articles

Anthropomorphism of service-oriented AI and customers’ propensity for value co-creation

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Ming Tian, Jiarui Yan, Xiaotong Li
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2025) 43 (1): 50–72.
https://doi.org/10.1108/MIP-08-2023-0388
Published: 09 July 2024
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Journal Articles

Marketing investment and pharmaceutical product diffusion

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Xiaoyan Qian, Hao Yin, Xiaotong Li
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2021) 39 (3): 394–407.
https://doi.org/10.1108/MIP-07-2020-0283
Published: 07 September 2020
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