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Journal Articles

Mediating effects of relationship quality on customer relationships: an empirical study in Hong Kong

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Y.H. Wong, Humphry Hung, Wing‐ki Chow
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2007) 25 (6): 581–596.
https://doi.org/10.1108/02634500710819950
Published: 25 September 2007
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Journal Articles

From customer relationship management to customer‐managed relationship: unraveling the paradox with a co‐creative perspective

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Monica Law, Theresa Lau, Y.H. Wong
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2003) 21 (1): 51–60.
https://doi.org/10.1108/02634500310458153
Published: 01 February 2003
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Journal Articles

The ethics and positioning of guanxi in China

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T.K.P. Leung, Y.H. Wong
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2001) 19 (1): 55–64.
https://doi.org/10.1108/02634500110363826
Published: 01 February 2001
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Journal Articles

The development of a Guanxi framework

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E. Alan Buttery, Y.H. Wong
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (1999) 17 (3): 147–155.
https://doi.org/10.1108/02634509910271605
Published: 01 June 1999
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