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Journal Articles

Meta-analyzing the antecedents of consumers’ shopping decisions in the omnichannel era

Yini Chen, Ting Chi, Lu Yuan

Marketing Intelligence & Planning (2026) 44 (3): 524–549.

https://doi.org/10.1108/MIP-08-2024-0557

Published: 05 September 2025

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Journal Articles

Beyond the storefront: empirical insights into consumers' responses to omnichannel apparel retailers

Yini Chen, Ting Chi

Marketing Intelligence & Planning (2024) 42 (2): 284–303.

https://doi.org/10.1108/MIP-06-2023-0306

Published: 29 December 2023

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Journal Articles

A study of lifestyle fashion retailing in China

Ting Chi, Yini Chen

Marketing Intelligence & Planning (2020) 38 (1): 46–60.

https://doi.org/10.1108/MIP-01-2019-0025

Published: 18 July 2019

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