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Journal Articles

Complement or substitute? A study of the impact of artificial intelligence on consumers’ resistance

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Yupeng Mou, Yixuan Gong, Zhihua Ding
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2024) 42 (4): 647–665.
https://doi.org/10.1108/MIP-04-2023-0187
Published: 27 March 2024
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