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Keywords: Information exchange
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2001) 19 (4): 263–271.
Published: 01 July 2001
... on inspecting each piece of primary research evidence, in relation to what other information we have on that topic. © MCB UP Limited 2001 Information Information exchange Marketing information Market research Marketing management Increasingly, the value of a business today...
