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Keywords: Marketing information
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2001) 19 (4): 263–271.
Published: 01 July 2001
... in this bricolage mode, if we are to keep on top of twenty‐first century marketing information. Argues that there are seven issues that need addressing in order to ensure that the information needs of management are being satisfied by the market researcher. But first, we need to examine the way in which...
