...David Smith; Nigel Culkin Addresses the question of whether the information needs of those engaged in marketing management are being delivered satisfactorily by information providers. It is plainly evident that the use of the Internet and the intranet as global communication tools has risen...

...Ronald E. Goldsmith Theories of marketing management and strategy need to evolve and change to keep pace with changes in the marketplace and in marketing practice. As the next century draws closer, it is apparent that some marketing managers are basing their relationships with customers on policies...

...John R. Willems; Karen Ketler Reports the results of a survey of marketing managers with respect to the importance of telecommunications issues and the quality of their telecommunications training. The responses of the marketing managers identified three categories of issues: standard or clerical...

...Keith J. Blois An investigation which collected information within four countries sought to understand the views of marketing managers in industrial markets regarding their relationships with their organizational customers. The managers interviewed showed little awareness of the formal concept...