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Keywords: Marketing planning
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2002) 20 (5): 273–284.
Published: 01 September 2002
... should display the subgroups’ inputs to each factor and should record the differences of inputs. © MCB UP Limited 2002 Delphi method Fuzzy logics Expert systems Hybrid systems Marketing planning Marketing strategy Marketing strategy development is the process of devising...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2001) 19 (4): 216–232.
Published: 01 July 2001
... of the marketing researcher, the on‐going nature of marketing research, qualitative research, quantitative research, international marketing research, Internet marketing research, and ethical issues in marketing research. © MCB UP Limited 2001 Market research Marketing planning Development...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2001) 19 (2): 112–124.
Published: 01 April 2001
...Lloyd C. Harris; Huw Jenkins Aims to: supply an exploration and description of the extent to which strategic marketing planning is being undertaken by UK rugby union clubs; and identify, explore and outline the main intra and extra‐organizational barriers and impediments to the development...
