... definitions to be considered in the search for marketing universals. This assumes that trying on shoes is representative of evaluative behavior. © MCB UP Limited 2001 Consumer behaviour National cultures Marketing strategy Researchers have only recently identified consumer behaviors...

... the Chinese like to do business. © MCB UP Limited 1999 China Marketing strategy National cultures Relationship marketing Relationship marketing has become an important topic in the area of marketing (McKenna, 1993; Gronroos, 1994; Gummesson, 1994). Relationships have also become...