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Keywords: AI-Voice assistants
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2025) 43 (3): 461–479.
Published: 25 October 2024
... processing route followed by the consumers. The paradigm helps understand how and why the human-like voice of VAs can be treated as peripheral cues. © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only AI-Voice assistants Presentation format Product...
