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Keywords: AI-Voice assistants
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2025) 43 (3): 461–479.
Published: 25 October 2024
... et al., 2019). Therefore, we argue that in the case of high-involvement products, consumers are likely to follow a central route for the “voice and visual” presentation format as compared to “voice only” or “visual only” presentation formats. AI-Voice assistants Presentation format...
