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Keywords: Accounting
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1993) 11 (11): 28–30.
Published: 01 November 1993
...” debate seems as far from resolution as ever. Brand owners wish to see universal acknowledgement of these previous assets– but accountants, whose trade is steeped in arcana, are morbidly distrustful of any attempts to value intangibles. Who is right and how far has the debate evolved? Attempts to shed...
