... Simulation Video games Action learning Undergraduates United Kingdom Marketing educators have long accepted that they cannot rely solely on didactic methods; the nature of the subject necessitates that, in addition to addressing a body of knowledge through lectures and reading, students must...

...Ross Brennan; Barry Ardley; Nick Taylor Purpose The purpose of this paper is to examine the perceptions of a group of undergraduate students undertaking marketing research consultancy projects for employers. The projects are informed by action learning. The intention is to demonstrate...

..., the links between lecturers, students, and managers can be strengthened. Poul Houman Andersen can be contacted at: poa@asb.dk © Emerald Group Publishing Limited 2008 Action learning Business schools Teaching Marketing The role of business schools as education institutions is under...

..., 1995, citing Feyerabend). Action learning Action research Marketing strategy Self‐managing teams Teamwork It all started soon after I got my first job, straight out of university. I was among the first few graduates my company had ever hired. Some of the older managers in the company...