...Huong Le; Bridget Jones; Tandi Williams; Sara Dolnicar Purpose – The purpose of this paper is to provide novel insights into arts consumption behaviour and patterns of communication displayed by arts consumers using Peterson’s theoretical framework, and to identify differences in the use...

...Maktoba Omar; John Ensor; Victoria L. Rodner; Maktoba Omar; Elaine Thomson Purpose The purpose of this paper is to investigate whether and how participating in a branded Biennale (Venice) may legitimate and promote selected artists from the emerging markets of Venezuela and Thailand alongside art...

...Annukka Jyrämä; Anne Äyväri Purpose The paper seeks to focus on the management of art galleries in the context of contemporary visual art markets, viewed from the institutional and industrial network approaches. The aim is to understand the shaping of management practices. The characteristics...

...Candy Lange Purpose This paper seeks to propose a methodological tool for arts marketing, arguing that traditional approaches are not as effective as the newly developed visibility/involvement model in assessing the quality of a cultural organization's marketing strategy. Design/methodology...

... visitors or between the audience and the institution's actors. Other museums develop interaction among visitors on the periphery of the exhibition. The MuseumsQuartier (Austria), which houses prestigious museums such as the Leopold Museum, the Museum of Modern Art, or the Kunsthalle, has many places...

...Noel Dennis; Gretchen Larsen; Michael Macaulay; Ian Fillis Purpose The purpose of this paper is to evaluate the connections between art and marketing in order to develop enhanced insight into how visual art and the art world can inform marketing theory and practice. Design/methodology/approach...

... disciplines, and then to explore these with a set of non‐visitors of Australian cultural institutions. Drawing issues together is complex as research on non‐visitation of cultural institutions is covered in a range of disciplines, including arts and cultural studies, leisure studies, marketing, tourism...

...Noel Dennis; Gretchen Larsen; Michael Macaulay; Sarah R. Thomas; Simon J. Pervan; Peter J. Nuttall Purpose The purpose of this paper is to explore the implications of a greater marketing orientation among arts organisations and its impact on funding through sponsorship. Design/methodology...

...Noel Dennis; Gretchen Larsen; Michael Macaulay; Jianfeng Jiang Purpose The purpose of this paper is to empirically investigate the influences of sociodemographic (SD), environmental, and marketing mix variables on household art expenditure. Design/methodology/approach Using the latest US...

...Noel Dennis; Gretchen Larsen; Michael Macaulay; Tabitha Ramsey White; Anne‐Marie Hede; Ruth Rentschler Purpose The purpose of this paper is to consider whether art experiences can inform service‐dominant logic (SDL) discourse through an exploration of the co‐production and co‐creation processes...

... of music festivals on brand awareness and engagement. Jennifer Rowley can be contacted at: j.rowley@mmu.ac.uk © Emerald Group Publishing Limited 2008 Arts Brand awareness Marketing strategy Sponsorship Festivals […] an investment in cash or kind in an activity, in return...

... should also be considered. It may be that consumers within this age range have higher level needs to be fulfilled (Maslow, 1943). Attending opera may satisfy their “ego” needs, such as status and recognition from others. © MCB UP Limited 1994 Arts Attitudes Consumer behaviour Customer...

... an article which explores the issues involved in arts marketing. © MCB UP Limited 1992 Arts Case studies Decision making Marketing MARKET INTELLIGENCE & PLANNING I 3 R eviews of a selection of publications from the Editor of Marketing Intelligent & Planning, Marketing Intelligence & Planning...