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Keywords: Assets valuation
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1991) 9 (1): 27–35.
Published: 01 January 1991
... will be "the decade of the brand" and it will be fascinating to see how European brand owners repond to the immense challenges and opportunities that the next few years will bring. Tom Blackett is Deputy Chairman, Interbrand Group plc, London, UK. Strategic planning Brand valuation Assets valuation © MCB...
