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Keywords: Australian brands
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2015) 33 (3): 444–468.
Published: 05 May 2015
... foreign products, denying access to foreign suppliers and erecting international trade and investment barriers. Country of origin Ownership Australian brands Consumer ethnocentrism The market for wine is known to be more fragmented than any other alcoholic beverage market. A consumer...
