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Keywords: Balanced orientation
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2024) 42 (8): 1353–1383.
Published: 10 October 2024
...Pratik Modi; Gurjeet Kaur Sahi Purpose This paper investigates the effect of balanced orientation (BO) toward customers and employees on financial distress and firm valuation. Rooted in stakeholder theory and the attention-based theory of firms, the study aims to understand how a balanced...
