... that information seeking moderates the links between sustainability marketing, environmental attitudes, marketing strategies in sustainable tourism destinations, and tourists’ behavioral intentions. Therefore, seeking information about tourists is crucial for forming suitable environmental attitudes, effective...

...), social influence (SI), facilitating condition (FC), hedonic motivation (HM) and customer innovativeness (CI) positively affect shoppers' behavioral intentions (BI) to adopt AR Apps in retail, while perceived risk (PR) negatively affects BI. Originality/value The current study is the first...