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Keywords: Behavioural intention
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2025) 43 (3): 461–479.
Published: 25 October 2024
..., usefulness and behavioural intentions. Findings The results confirm a significant interaction between presentation format and product involvement, highlighting consumers' preference for voice presentation in low-involvement products, while a combination of “voice and visual” is preferred for high...
