..., which mimics the content it surrounds. Researchers have used various perspectives to examine native ads, and many high-quality studies have been published. However, the domain lacks a comprehensive and systematic review. This gap is sought to be filled with a bibliometric review of past works in native...

..., progression and future research directions. Design/methodology/approach Following the PRISMA approach, journal articles for review are selected. The study uses a hybrid (structured and bibliometric) review, to provide a systematic insight and graphical visualization of the existing literature. It applies...

...Umar Burki; Usama Najam; Robert Dahlstrom Purpose This study presents a bibliometric review of environmental performance in business to business relationships research. Design/methodology/approach We applied suitable keywords to retrieve relevant peer-reviewed articles from the Web of Science...