...Ash Zaad Purpose This study integrates market-based assets (MBA) and Behavioral Finance to examine how market volatility impacts firm financial performance and how two key intangible assets—brand equity (BE) and ESG risk exposure (ESGRX)—moderate this relationship. While prior research has...

...Kritika Khanna; Jagwinder Singh; Sarbjit Singh Bedi Purpose This study aims to build a comprehensive model for developing higher education institutes (HEIs) brand equity by examining the impact of HEIs intangible resources, brand management aspects, attachment strength and student’s contemporary...

...Bilu Cheng; Siyu Hou Purpose The purpose of this study is to investigate the influence of brand equity on corporate financial performance across various institutional factors in China, encompassing macro (regional economic development and product market development), meso (industry uncertainty...

..., the authors investigate the relationship between brand equity and company performance using the rankings of most valued brands from Brand Finance (BF), Brand Analytics (BZ) and Interbrand (IB). Design/methodology/approach The authors use used a panel from the period between 1990 and 2018 (29 years...

... for enterprises with high brand equity. Originality/value These findings have important theoretical and practical implications for the service recovery practice of service enterprises. To the best of our knowledge, few have examined the role of inoculation messages in service failure (Mikolon et al...

... responses were collected from football fans in Singapore. This study conducted partial least squares structural equation modeling (PLS-SEM) to test hypotheses using SmartPLS 3.0. Findings Results showed that the paths from nostalgia to value equity, brand equity and relationship equity were significant...

...Emerson Wagner Mainardes; Atílio Peixoto Soares Júnior; Daniel Modenesi Andrade Purpose The purpose of this paper is threefold: first, to identify the influence of brand equity (BE) of commoditized products of famous brand on purchase intention and willingness to pay a premium price in an emerging...

...Priyanka Sharma; Raghu Nandan Sengupta; J. David Lichtenthal Purpose The purpose of this paper is to highlight various aspects of business-to-business brand equity (B2BBE) and explain relative impact of marketing/advertising, research and development (R&D), human resource and distribution...

... effects of consumers’ engagement with brand-related social media content on overall brand equity and purchase intention have also been examined. Design/methodology/approach Preliminary studies were conducted to identify brands for the main study. Data for the main study were collected using an online...

... examining the comparative effectiveness of true cause-related marketing (CRM) vs an ambush ad approach to social causes indicate that an ambush social cause appeal can perform as well as a CRM appeal in terms of brand beliefs and purchase intent (Mizerski et al., 2002). Brand equity...

... of this paper is to provide greater insight on the relationship between types of CSR activities and brand equity (BE). The authors develop and test a conceptual framework, which examines the unique relationship between each CSR dimension and BE, as well as the interaction of product-related CSR activities...

...Charu Sijoria; Srabanti Mukherjee; Biplab Datta Purpose The purpose of this paper is to consolidate the antecedents of electronic word of mouth (eWOM). Thereafter, it examines the impact of eWOM and its antecedents on consumer-based brand equity (CBBE). Design/methodology/approach A total...

...Bedman Narteh Purpose The purpose of this paper is to examine the relationship between brand equity and financial performance and the moderation role of brand likeability retail banking sector. Design/methodology/approach The study is quantitative and employed the survey methodology to sample...

...Siddharth Misra; Rajeev Kumar Panda Purpose The purpose of this paper is to investigate the activities of environmental consciousness from socio-psychographic perspectives and hence evaluates its effect on brand equity through intervening elements of environmental attributes (EAt). It further...

...Dr Ross Brennan and Professor Sue Halliday; Pedro Marcelo Torres; Mário Gomes Augusto; João Veríssimo Lisboa Purpose – The purpose of this paper is to analyse the causal relationships among the dimensions that explain consumer-based brand equity, and to determine the importance of each dimension...

...Dr Ming Lim, Dr Joana Cesar Machado and Dr Oriol Iglesias; Galina Biedenbach; Maria Bengtsson; Agneta Marell Purpose – The purpose of this paper is to investigate the effects of satisfaction and switching costs on the development of brand equity in the business-to-business (B2B) setting...

...Luming Wang; Adam Finn Purpose – Unlike prior consumer-based brand equity (CBBE) research that examines well-known brands in different product categories, the purpose of this paper is to focus on the within-product category differences in terms of the sources of CBBE. Design/methodology...

... their favoured quality features. Originality/value – The research results are presented in the form of a consumer typology based on the dimensions of perceived quality, and explain the effect of the interaction of country's competence, brand equity and product purchase involvement on middle class and working...

...Naresh Malhotra; Satyabhusan Dash; Ravi Shekhar Kumar; Satyabhusan Dash; Prem Chandra Purwar Purpose The purpose of this paper is to examine the effect of brand experience on hospital brand equity; also to assess the effects of different brand equity dimensions on overall customer‐based hospital...

...Sajjad Ahmad; Muhammad Mohsin Butt Purpose This research attempts to empirically expand the Aaker's consumer based brand equity model in hybrid business firms by incorporating after sales service as a new dimension. Exploring and understanding the drivers of consumer based brand equity in a hybrid...