... be conceived in a way that is sympathetic to the technology and the environment, the Web site should be consistent with the whole brand presentation and should reflect the overall brand identity. © MCB UP Limited 2003 Brand names Brands Internet Brand image France United Kingdom...

...Allan K.K. Chan; Yue‐Yuan Huang This is the third of a series of studies on Chinese brand naming using content analysis from a linguistic perspective. The first study generalized the principles guiding Chinese brands in terms of syllable pattern, tone pattern, compounding structure and semantic...

...Allan K.K. Chan; Yue Yuan Huang Brand names contribute to product success. Studies on brand naming have been mainly conducted in western countries with western European languages and few researchers have focused on how cultural and linguistic diversity is related to brand naming. Attempts to fill...

... the issues of brand compatibility, brand personality, brand naming and exploitation of a brand. On 26 November 1996, a Direct Marketing Association seminar had as its title “The future of your brand is in your customers’ hands”. The DMA suggested that this was news. It was not. The future, as well...

... 1992 Brand names Drugs companies Generics Marketing Pharmaceutical industry R&D United Kingdom BRANDING AND THE RISE OF THE GENERIC DRUG 21 T he rise of generic drugs has transformed the pharmaceutical industry along with its approach to marketing its products. Branding...

...‐moving goods like food and drink include limited resources,primitive distribution systems and adequate basic foodstuffs. Eastern Europe Consumer goods Brand names Food industry Drinks industry Foreign investment © MCB UP Limited 1991 4 MARKETING INTELLIGENCE & PLANNING 9,7 I t is going...

...‐name development — have generally in the past been tackled haphazardly and, at times, illogically. The author's view of what branding is all about is presented and the role of one vital component in a brand's personality — the brand name or trademark — is discussed. © MCB UP Limited 1988...

..., prior to launch, attracts the least expenditure and often the most superficial research. Whether this is due to ignorance or indifference is not known. Very little good brand name research is done, not for lack of technique, more for lack of a true appreciation of the role that the brand name plays...