... to Sustainable Development Goals (SDGs). The study’s objective is twofolded. First, the authors want to discover if enterprises doing business in Brazil are contemplating the SDGs in their strategies. Second, the authors want to identify the external and internal factors that motivate them. Design/methodology...

... repurchase of the same brand. Design/methodology/approach The theoretical framework is tested for a durable technology product, a smartphone. Data was collected in Brazil from 408 users utilizing a self-administered online survey. Data analysis uses partial least squares–structural equation modelling...

... to a successful brand (Chapleo, 2010), as well as reconciling or address the advantages and potential disadvantages that may exist in marketing and making decisions regarding the brand (Keller and Richey, 2006). And the same happens in Brazil. Brazilian HE sector consists of 2,407 institutions, among which...

... by contacting directly the companies involved (Estadão, 2007). In addition, the number of complaints registered at Procon‐SP, in 2007 represents less than 1 per cent of telephony lines operating in the greatest SãoPaulo (Brazil). Therefore, we can suppose that the complaint potential is much larger, since many...

.../methodology/approach Drawing from small business literature, the authors developed a research model advancing and testing hypotheses to address the research aim. An empirical study was conducted with 104 small grocery retailers from Brazil. A questionnaire was administered, divided into two sections relating...

.... Organizational structures Marketing capabilities Inter‐functional Inter‐firm Small to medium‐sized enterprises Brazil The strategy approach has developed across a variety of ideas: correlation established between centralized decision‐making and the complexity of strategy (Nutt, 1983); analysis...

... and features available. Design/methodology/approach In a study of buyers and consumers of beef in Brazil, segments based on three approaches were derived by hierarchical cluster analysis, fine‐tuned by K‐means cluster analysis. The outcome was evaluated for the viability and actionability...

.... Design/methodology/approach A review of the academic literature of marketing planning, three participant‐observation case studies and a focus group, the latter two in Brazil, provided the conceptual input for a very detailed stepwise model for marketing planning in a network environment. Findings...