... such as the development of concrete marketing plans reacting to detected developments. Originality/value The paper provides a comprehensive framework for web‐based weak signal detection in business environments, and can be used as a starting point for the development of practicable environmental scanning systems. ©...

... and communicate knowledge more effectively. © Emerald Group Publishing Limited 2004 Market research Research Business environment The academic marketer's reaction on reading McKenzie et al.'s (2002) research – suggesting that few practitioners have even heard of our journals, let...

..., and that the allied explication of research rigour will likewise enhance the efficacy of research in marketing. © Emerald Group Publishing Limited 2004 Market research Research Marketing information Business environment Falling trade barriers worldwide, the global convergence of media...

...Raphaël K. Akamavi; Andrew McKevitt; Agyenim Boateng Very little is known about the business environment in the countries of l'Afrique Occidentale Française (or francophone), the French‐speaking countries of West Africa, here referred to as francophone West Africa (FWA). Yet chief executive...

... tie. The 80s are a hard competitive world and no amount of talk about economic recovery will make things any different. Is Marketing Fiddling? | 61 Business Environment International Trade Marketing Technological Innovation ...

... of multiple scenarios as an approach to strategic environmental assessment, and to present key factors that marketing management must consider when adopting the multiple scenario approach. © MCB UP Limited 1983 Business Environment Marketing Management Scenarios The authors gratefully...