... planning in the pursuit of higher levels of consumer commitment to their brands. Brand image Commitment Consumer behaviour Buyer-seller relationships Asia dominates luxury brand consumption, especially Japan and China (Debnam and Svinos, 2007 ; Atsmon et al., 2011). China, through...

... on asymmetrical buyer‐seller relationships. © Emerald Group Publishing Limited 2012 Finland Trust Buyer‐seller relationships Food industry Antecedent of trust Asymmetry Business‐to‐business relationship Producer Retailer The relationship between buyers and sellers, and more specifically...

... in their decision making. Thus, trust is a reciprocal relationship in that a seller and buyer must trust each other for effective exchange to occur (Hawes et al., 1989). © Emerald Group Publishing Limited 2012 Hong Kong Trust Buyer‐seller relationships Direct selling Non‐store retailing...

... providers to others. Buyer‐seller relationships Knowledge sharing Financial services Hong Kong Long‐term customer relationships are considered to be one of the most important business assets for business organisations (Webster, 1992 ; Collier and Bienstock, 2006). Researchers have pointed out...