... Consumer behaviour Buying behaviour Industrial services Business origination or lead generation is an essential element of every organization that sells products or services, whether those leads come from new prospects or existing customers. Inevitably, some leads are better than others...

...Ying Fan; Yixuan Li Purpose The purpose of this paper is to report an empirical study on children's buying behaviour in China, with a special focus on their information sources. Design/methodology/approach The key literature on consumer socialisation of children is reviewed. Primary data were...

... advertisements on their resultant buying behaviour. Design/methodology/approach The research has been based on exploratory and descriptive research design. Exploratory research includes a literature review and in‐depth interviews with child psychologists, advertisers and parents of young children...

... (psychology) Buying behaviour As Varadarajan and Menon (1988) define, cause‐related marketing (CRM) is the marketing activities characterising donations offered by corporate organisations or product brands to a charity cause. It became a frequently used marketing approach in the early 1990s. Since...

... the MAS scale is validated with the addition of the “bargain hunting” variable. Ian Phau can be contacted at: ian.phau@cbs.curtin.edu.au © Emerald Group Publishing Limited 2008 Credit cards Young adults Buying behaviour Australia Individuals increasingly utilize consumption...

... as the basis for developing theory and practice with respect to the role and effect of COO in marketing. Suku Bhaskaran can be contacted at: Suku.Bhaskaran@vu.edu.au © Emerald Group Publishing Limited 2007 Country of origin Consumer behaviour Buying behaviour Study methodology...