... offline decisions based on information acquired online. The purpose of this paper is to conceptualise eWOM activity from an input‐process‐output (IPO) perspective; propose a classification framework based on the identified academic literature; analyze eWOM literature in terms of quantitative development...

... Marketing information Serials Classification Journal publishers Several studies have explored patterns of referencing and citations in different journals (Bettencourt and Houston, 2001a, b ; Cote et al., 1992 ; Goldman, 1979 ; Hamelman and Mazze, 1973 ; Leong, 1989 ; Muehling et...

... of journal articles on CRM. Six hundred articles were identified and reviewed for their direct relevance to CRM. Two hundred and five articles were subsequently selected. Each of these articles was further reviewed and classified. The review and classification process was independently verified. All papers...

... shopping trips, location/ convenience tends to be the main consideration. Employs a statistical method ‐ polythetic division of consumer panel data ‐ which is highly flexible and able to handle large amounts of mixed data. © MCB UP Limited 1996 Classification Consumer panels Grocery industry...