... Cluster analysis VOSviewer Using bibliometric coupling, co-occurrence analysis and content analysis, the present study attempts to answer the following research questions: RQ1. Amongst the various countries, organizations, journals, articles and authors that have contributed to CE...

... received. Data were initially analysed by hierarchical cluster analysis to develop the cluster solution. Cluster means were then used as cluster centres for a K-means cluster analysis for all cases. The relationship between the clusters and Facebook activity variables was investigated through ANOVA while...

... a quantitative approach, using the questionnaire technique. Questionnaire items emerged from a literature review and a qualitative step (in‐depth interviews). The questionnaire was submitted to a sample of 210 manufacturing firms. Factor and cluster analysis were performed in order to give a descriptive overview...

..., the integration of systems between the two companies, the use or abuse of power, and the profit resulting from the interactions. Cluster analysis was used to classify the respondents in order to check if the overall results were indicative of a general consensus among the managers concerned, or alternatively...

... what they are mostly interested in. The following sections describe the basic segmentation approaches adopted for comprehending on‐line enquiry patterns, business model of the firm and the process followed for adopting the data mining technique. Cluster analysis Travel Tourism Market...

... to similarity among product‐service offerings available, information overload, and marketing communications that lack clarity. Data collected were analysed by ANOVA and hierarchical cluster analysis. Findings ANOVA suggested that high levels of marketplace decision difficulty were characteristic of older...

..., but for entirely different reasons. Oliver (1997) suggests that individual customer will assign more positive and negative ratings to more important attributes. Therefore, importance is implicitly factored into the actual performance ratings. © MCB UP Limited 1998 Cluster analysis Factor analysis...

... use. Explores the process of identifying psychographic risk segments in purchasers of consultancy services by taking the reader stepwise through the necessary statistical procedures. Part 1 considers factor and cluster analysis, while Part 2 looks at multiple discriminant analysis. The analysis shows...

... use. Explores the process of identifying psychographic risk segments in purchasers of consultancy services by taking the reader stepwise through the necessary statistical procedures. Part 1 considers factor and cluster analysis, while Part 2 looks at multiple discriminant analysis. The analysis shows...