... Customer engagement Bibliometric analysis Bibliographic coupling Co-occurrence analysis Cluster analysis VOSviewer The term “customer engagement” (CE) was first defined by the Advertising Research Foundation (ARF, 2006). However, it started gaining attention of research scholars after...

... received. Data were initially analysed by hierarchical cluster analysis to develop the cluster solution. Cluster means were then used as cluster centres for a K-means cluster analysis for all cases. The relationship between the clusters and Facebook activity variables was investigated through ANOVA while...

... a quantitative approach, using the questionnaire technique. Questionnaire items emerged from a literature review and a qualitative step (in‐depth interviews). The questionnaire was submitted to a sample of 210 manufacturing firms. Factor and cluster analysis were performed in order to give a descriptive overview...

..., the integration of systems between the two companies, the use or abuse of power, and the profit resulting from the interactions. Cluster analysis was used to classify the respondents in order to check if the overall results were indicative of a general consensus among the managers concerned, or alternatively...

... at: pongsak@hoontrakul.com © Emerald Group Publishing Limited 2008 Cluster analysis Travel Tourism Market segmentation Thailand Data mining techniques like clustering, decision trees, etc. have been widely used for successfully segmenting and targeting customers across various...

... to similarity among product‐service offerings available, information overload, and marketing communications that lack clarity. Data collected were analysed by ANOVA and hierarchical cluster analysis. Findings ANOVA suggested that high levels of marketplace decision difficulty were characteristic of older...

... perception‐based approach is more empirically sound and easy to be put into practice by both academics and practitioners. The second step of data analysis involved a cluster analysis to identify possible segments according to the students’ quality perceptions towards a distance education institution based...

... use. Explores the process of identifying psychographic risk segments in purchasers of consultancy services by taking the reader stepwise through the necessary statistical procedures. Part 1 considers factor and cluster analysis, while Part 2 looks at multiple discriminant analysis. The analysis shows...

... use. Explores the process of identifying psychographic risk segments in purchasers of consultancy services by taking the reader stepwise through the necessary statistical procedures. Part 1 considers factor and cluster analysis, while Part 2 looks at multiple discriminant analysis. The analysis shows...