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Keywords: Cognitive-affective-conative model
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Journal Articles
Meta-analyzing the antecedents of consumers’ shopping decisions in the omnichannel era
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2026) 44 (3): 524–549.
Published: 05 September 2025
... Omnichannel Retailing Consumer behavior Meta-analysis Cognitive-affective-conative model Meta-essentials Almost two decades ago, while many retail stores were still exploring the emergence of online shopping, Gulati and Garino (2000) had already advocated for “strategies that bridge...
Journal Articles
Beyond the storefront: empirical insights into consumers' responses to omnichannel apparel retailers
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2024) 42 (2): 284–303.
Published: 29 December 2023
... Limited Licensed re-use rights only Omnichannel retailing Apparel Channel integration Trust Perceived fluency Cognitive-affective-conative model The COVID-19 pandemic and advancements in digital and telecommunication technologies have fueled consumer demands for flexible shopping...
