... pursuing their choices in the marketplace has been central the marketing concept (Brownlie and Saren, 1997). Communication technologies Electronic commerce Consumer behaviour Marketing Empowerment The information age opens up great potential for solving our problems, both economic...

... (MMOG) literature, the e‐learning literature, marketing education literature and case studies from educators working within SL (Linden Labs, 2007). © Emerald Group Publishing Limited 2010 Experiential learning Internet Marketing Communication technologies Virtual worlds have...

... is intended to be used as a guide for B2B firms especially small and medium sized enterprises (SMEs) who wish to adopt a proactive approach in the use of information and communication technology for business efficiency and competitive advantage, and those who wish to explore the internet technologies...

... to medium‐sized enterprises Internet Communication technologies Northern Ireland The relationship marketing paradigm calls for business organisations to see their customers and other stakeholders as partners, to form long‐term relationships with them and to reap the ensuing benefits of trust...

... Emerald Group Publishing Limited 2007 Information management Communication technologies Overload Management strategy The “information revolution” as a sequence of rapid developments in new information technologies, makes it suddenly possible to store large quantities of data...

.... Marketing information Education Knowledge management Communication technologies … a working knowledge of both traditional and new information sources, technologies, and data‐gathering methods and the ability to apply this knowledge to solve practical problems and gain new knowledge (p. 244...