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Keywords: Community relations
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Journal Articles
Researching the social Web: marketing information from virtual communities
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2002) 20 (6): 319–326.
Published: 01 November 2002
... to produce results. © MCB UP Limited 2002 Internet Communications Community relations Marketing Information Developments in communications and information technology have already had a significant impact on the world of marketing. Marketing academics and practitioners have argued...
