...Naresh Malhotra; Satyabhusan Dash; Suraksha Gupta; Naresh Malhotra Purpose The purpose of this paper is to conceptualize a model for fostering innovation in marketing by virtue of the competitiveness that is an outcome of the collaboration between international and local firms working together...

...Sheila Wright; David W. Pickton; Joanne Callow There is a danger of allowing competitive analysis to receive less than adequate attention in the marketing‐planning process as it is subordinated to a customer‐driven focus. Clearly important though customers are, they should not dominate marketing...

...Dave Crick; Robert Bradshaw; Shiv Chaudhry Although a body of knowledge exists on the areas of both export strategy and competitiveness, empirical data have tended to relate to general industrial surveys rather than concentrating on higher‐performing firms. Existing studies have provided mixed...

...Alan Wolfe Too much emphasis has been given in recent years to competition on price and not enough to building customer loyalty through strong branding based on well‐promoted product quality. While this is understandable under the pressures of recession, continuous price cutting and the consequent...

..., as well as designing products to fit customer needs. This Japanese way of marketing is quickly becoming the competitive wave of the future, and many countries may benefit by incorporating Japanese marketing methods into their own marketing style. Thoroughly examines such areas as the development...

...James Stock Looks at different aspects of competitiveness emerging from this year′s new books – the international race for supremacy, the contribution of logistics towards commercial success, and benchmarking vis‐a‐vis both the company and the customer. © MCB UP Limited 1992...

... and its rationale,the Importance‐Performance framework is applied in analysing Singapore′s competitiveness along various infrastructural and environmental attributes. Discusses the implications of the findings. © MCB UP Limited 1992 Foreign investment Marketing Singapore Strategy...

... of the subject of marketing strategy with its concern over sustainable competitive advantage and the current popularity of competitiveness, however defined, as an adjunct or complement to marketing studies suggest that competitors and competition may be about to become a fashionable area for study...