Skip to Main Content
Keywords: Computer industry
Close
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles

Segmenting technology markets: applying the nested approach

Available to Purchase
Art Weinstein
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2011) 29 (7): 672–686.
https://doi.org/10.1108/02634501111178695
Published: 25 October 2011
... in technology markets. This paper provides an important roadmap for marketers to enhance segmentation initiatives via a comprehensive application and analysis of a leading global company. Market segmentation Computer industry Technology markets Nested approach Case studies Innovative...
View article titled, Segmenting technology markets: applying the nested approach
Open the PDF for Segmenting technology markets: applying the nested approach in another window
Add to Citation Manager for Segmenting technology markets: applying the nested approach
Journal Articles

The Anatomy of Marketing Positioning Strategy

Available to Purchase
Roger Brooksbank
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (1994) 12 (4): 10–14.
https://doi.org/10.1108/02634509410060695
Published: 01 May 1994
.... © MCB UP Limited 1994 Competitive advantage Competition Computer industry Marketing mix Marketing strategy Product positioning Strategic planning SWOT analysis Target marketing 1 Homogeneity within segments. Customers within segments have similar needs and wants...
View article titled, The Anatomy of Marketing Positioning Strategy
Open the PDF for The Anatomy of Marketing Positioning Strategy in another window
Add to Citation Manager for The Anatomy of Marketing Positioning Strategy
This Feature Is Available To Subscribers Only

or Create an Account

Close Modal
Close Modal