...Karen Moss Since Family Assurance started life in 1975 the society has grown to become the UK′s largest tax‐exempt friendly society. In 1994 the first phase of a new computer system – FACE, for Family Assurance Client Environment – will come on‐stream. Describes how the core of the new system...

... expertise is demanded. How one firm provides these for its often specialised customers is described. © MCB UP Limited 1989 Direct marketing Computers Databases DIRECT MARKETING THE DATABASE by Brenda Sharp UCL Computer Factors Paul Hague, a director of the B&MR market research group, has...

... Information System, and guidance is given for the development of such a system. Three case studies are included to highlight the main issues raised. © MCB UP Limited 1988 Computers Information Systems Marketing Management Systems Design THE STRUCTURE AND CONTENT OF THE MARKETING INFORMATION...

...Geoffrey Kiel This article aims firstly to show how the introduction of new computer hardware can bring considerably more power and control to data processing for marketing researchers. Secondly, it discusses the use of basic statistical techniques as an aid to effective marketing decision making...