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Keywords: Consumer Research
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1988) 6 (1): 21–27.
Published: 01 January 1988
... MCB UP Limited 1988 Consumer Research Demography Questionnaires Surveys United Kingdom 0ur thanks are due to Professor Hilda Behrend, Mrs Janet A. Gilkes and Dr Vicki Bruce for their help in the shaping of our enquiry, and to Miss Janet Stapleton for her invaluable contribution...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1988) 6 (1): 28–31.
Published: 01 January 1988
...‐staff, customer‐system, and management‐system. Each interface is defined. © MCB UP Limited 1988 Consumer Research Consumer Satisfaction Customers Service GETTING CLOSER TO THE CUSTOMER by Michael J. Thomas University of Strathclyde, UK Introduction P. Kotler (1984), p r e s e n t s t h...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1985) 3 (1): 57–72.
Published: 01 January 1985
... such as weight of advertising. From the position of a devil's advocate, it is arguable that these assumptions are misguided. Marketing mix variables are not sufficient or adequate to explain the growth rate of products which are not genuine innovations. Consumer Research New Products Repeat Buying...
