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Keywords: Consumer perceived value
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Journal Articles
Marketing Intelligence & Planning (2020) 38 (1): 46–60.
Published: 18 July 2019
... is the corresponding author and can be contacted at: tchi@wsu.edu 29 11 2018 07 12 2018 13 01 2019 28 04 2019 08 06 2019 09 06 2019 09 06 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Consumer perceived value...

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