... inquiries. Esports event Game support Customer service Consumer satisfaction S-O-R theory Esports have gained global attention as an audience-based entertainment genre. While esports are often consumed online through streaming platforms, spectators can also gather at venues to experience...

...‐staff, customer‐system, and management‐system. Each interface is defined. © MCB UP Limited 1988 Consumer Research Consumer Satisfaction Customers Service GETTING CLOSER TO THE CUSTOMER by Michael J. Thomas University of Strathclyde, UK Introduction P. Kotler (1984), p r e s e n t s t h...