... Corporate image Corporate communications In the last few years, there is growing research interest on how businesses behave and a good corporate reputation has become a key element in business success (Boulstridge and Marilyn, 2000 ; Jones et al., 2007 ; Smith and Quelch, 1993). Thus...

... Publishing Limited 2013 Environmental reputation Corporate communications Online environment French manufacturing companies France Corporate reputation represents both an intangible asset and a competitive advantage (Argenti and Druckenmiller, 2004 ; Hussainey and Salama, 2010 ; Miles...

...Roland H. Bartholmé; T.C. Melewar Purpose Despite the significance of sound, hitherto the auditory dimension has been widely ignored with regard to corporate identity management and corporate communication. This paper aims to expand the domains of corporate identity and corporate communication...

... is valuable in that it can be used by managers and companies to establish more effective corporate communication strategies, which directly address the information needs of individuals considering different relationships with firms. Originality/value The paper identifies the value placed on various...

... global network of operations. © Emerald Group Publishing Limited 2009 Corporate communications Emotional intelligence Globalization Multinational companies Group dynamics Corporate culture Cultural factors have long been known to influence communications, both within...

... of the different perceptions regarding the evolution of the current uncertain market environment. © MCB UP Limited 2002 Corporate identity Financial services Corporate communications E‐commerce Historically, the banking industry has been characterised by trust, solidity and economies...