... and results. Finally, theoretical, managerial, and social implications are discussed. The importance of an authentic, purposeful, corporate identity is only as strong as how well it is communicated and shared both formally and informally throughout the organization. Culture is “a context within which...

.... H5. Consumer sensitivity to CSP as a minimum will be positively related to CE of tobacco companies for (a) smokers and (b) non-smokers. Dr Denni Arli can be contacted at: d.arli@griffith.edu.au © Emerald Group Publishing Limited 2015 Social responsibility Corporate identity...

... dimensions and analyze how the dimensions are effectively used to develop a unique corporate identity. Design/methodology/approach Content analysis is employed to examine similarities and differences for 300 Malaysian and 214 Singaporean consumer corporations based on Aaker's big five brand personality...

...Roland H. Bartholmé; T.C. Melewar Purpose Despite the significance of sound, hitherto the auditory dimension has been widely ignored with regard to corporate identity management and corporate communication. This paper aims to expand the domains of corporate identity and corporate communication...

...Shu‐pel Tsai Purpose Corporate identity has become one of the major topics in the field of corporate marketing studies, but the relationship between corporate marketing management and corporate‐identity building seems still stuck at the stage of operational rather than strategic considerations...

... banks still have the strongest sustainable competitive advantage: their corporate identity. Managers in the “new and old economy” must realise that corporate identity is an important strategic element that should be considered in the need to differentiate. The future can be described in a single...