...Isaac Cheah; Ian Phau Purpose – The purpose of this paper is to examine the effects of economic nationalism and consumer ethnocentrism in the form of country of origin (COO) cues specifically “Made in […]” and “Owned by […]” on the product judgement of bi-national wine brands (brands...

... on customer's product preference, the study also contributed to the literature of advanced research methodology in consumer behavior. © Emerald Group Publishing Limited 2014 Consumer behavior Consumer marketing Country of origin Ethnocentrism Globalization led to augmented international...

.... Findings – Consumers from both social classes are inclined to be partial to a specific quality dimension of their national brands made abroad. When considering purchase of reputed brands of standard products, working class consumers are particularly concerned about the item's country‐of‐origin (COO...

... (domestic air conditioning) varying in brands, prices and country of origin (COO). ANOVA, t‐tests and regression were conducted to test for significant differences in ratings brand, price and COO, perceived product quality and purchase intention. Findings The results show significant...

... aims to examine the impact of country of origin image on consumer perceptions of a successful tea brand dissonance between the country of origin and the brand name. Design/methodology/approach A case study approach, using qualitative data collection, has been applied in this study. In‐depth...

.... Figure 1 Top ten associations made with Poland by foreigners Dorota Mielewczyk can be contacted at: Dorota.Mielewczyk@qualifact.pl © Emerald Group Publishing Limited 2011 Poland Brands Country of origin Michael Thomas first arrived in Gdansk in 1977 and soon became...

...Suku Bhaskaran; Nishal Sukumaran Purpose To investigate, analyse and identify the reasons for contradictory conclusions in past studies of country of origin (COO) influences on buyers' beliefs and purchase intentions. Design/methodology/approach A review of 96 published studies, discussions...

...Neelam Kinra Purpose To investigate consumer attitudes in India towards local and foreign brand names, against a background of increasing prevalence of foreign brand names and stereotypes of countries of origin covering the range from positive to negative. Design/methodology/approach...

... and marketing strategies are discussed for multinational and domestic marketers. © MCB UP Limited 2000 Consumer behaviour National cultures Country of origin Confucianism 1. 1 the relationship between attitudes (Aact) and behavioral intention (BI); 2. 2 the relationship between...

...Khalid I. Al‐Sulaiti; Michael J. Baker This paper provides a comprehensive review of the literature regarding the effect of country of origin on consumer perceptions of products and services. Results reveal that consumer perceptions differ significantly on the basis of product/service and country...