Keywords: Credit cards
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Journal Articles
Journal Articles
Marketing Intelligence & Planning (2008) 26 (1): 43–59.
Published: 08 February 2008
... econometric models were constructed from data collected from 470 supermarket shoppers in one major Australian city, to predict mechanisms for making shoppers aware of loyalty points accrued on their credit card purchases and for inducing them to pay for purchases with specific credit cards linked to loyalty...

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