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1-4 of 4
Keywords: Critical success factors
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Journal Articles
Critical success factors for B2B e-markets: a strategic fit perspective
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2013) 31 (6): 698–727.
Published: 21 October 2013
... current understanding of what factors facilitate e-market adoption and success. The paper examines critical success factors (CSFs) for e-markets from a strategic fit perspective. Design/methodology/approach – The study adopted a semi-inductive qualitative approach based on a review of the literature...
Journal Articles
Critical success factors for B2B e‐markets: a strategic fit perspective
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2013) 31 (4): 337–366.
Published: 14 June 2013
... current understanding of what factors facilitate e‐market adoption and success. The paper examines critical success factors (CSFs) for e‐markets from a strategic fit perspective. Design/methodology/approach The study adopted a semi‐inductive qualitative approach based on a review of the literature...
Journal Articles
Development of a business‐to‐business critical success factors (B2B CSFs) framework for Chinese SMEs
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2011) 29 (5): 517–533.
Published: 02 August 2011
...Woon Kian Chong; Mathew Shafaghi; Boon Leing Tan Purpose The purpose of this paper is to critically explore business‐to‐business critical success factors (B2B CSFs) for small and medium‐sized enterprises (SMEs) operating in the Chinese B2B marketplace, evaluate the findings, and use the generated...
Journal Articles
Internet market segmentation – an exploratory study of critical success factors
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Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2004) 22 (6): 601–622.
Published: 01 October 2004
..., is based on in‐depth interviews with managers and professionals from nine enterprises based in Taiwan. It focuses on 137 employees engaged in Internet market segmentation (IMS) projects such as verification, to explore the critical success factors of enterprises currently implementing IMS. The results...
