Keywords: Critical success factors
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Journal Articles
Marketing Intelligence & Planning (2013) 31 (6): 698–727.
Published: 21 October 2013
... current understanding of what factors facilitate e-market adoption and success. The paper examines critical success factors (CSFs) for e-markets from a strategic fit perspective. Design/methodology/approach – The study adopted a semi-inductive qualitative approach based on a review of the literature...
Journal Articles
Marketing Intelligence & Planning (2013) 31 (4): 337–366.
Published: 14 June 2013
... current understanding of what factors facilitate e‐market adoption and success. The paper examines critical success factors (CSFs) for e‐markets from a strategic fit perspective. Design/methodology/approach The study adopted a semi‐inductive qualitative approach based on a review of the literature...
Journal Articles
Journal Articles
Marketing Intelligence & Planning (2004) 22 (6): 601–622.
Published: 01 October 2004
..., is based on in‐depth interviews with managers and professionals from nine enterprises based in Taiwan. It focuses on 137 employees engaged in Internet market segmentation (IMS) projects such as verification, to explore the critical success factors of enterprises currently implementing IMS. The results...

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