... marketing Cross-cultural management International marketing In 2009 global internet banking revenue decreased 1.4 per cent in North America, 2.3 per cent in Asia-Pacific, and 6.1 per cent in Europe (Capgemini et al., 2009). One of the main reasons for the decline is insufficient...

... Communications Cross‐cultural management International marketing Marketing planning Publicity Increasing internationalisation has resulted in firms taking advantage of global opportunities where and when they occur, and reaping the advantages of economies of scale in production and experience...

... behind such an agreement is that the future cannot be foreseen or included. Trouble is expected, manoeuvrability is left. The negotiations process for implicit agreements tends to be long and drawn out. © MCB UP Limited 1997 Business development Cross‐cultural management Japan Marketing...

... understand the Western concept of wanting to be in control of one′s own destiny and hence seek to be able to control nature. © MCB UP Limited 1994 Attitudes Consumer behaviour Cross‐cultural management Germany International marketing National cultures Pacific Rim Strategic planning...