... themselves with ethical issues to succeed in a tougher ethical climate. Textbooks are still fundamental in business schools and are typically used as the foundation for learning; thus, largely, they determine curricula topics. Although relationship marketing is a significant contemporary discipline...

... generations of marketing practitioners. Consequently, their views on matters to do with teaching and learning are of importance to the profession. Subsequently, Ackerman et al. (2003) addressed the contention that university marketing curricula are orientated too much towards...

...Ross Brennan; Neil Wellman Purpose The purpose of this paper is to inform the development of vocationally focused marketing curricula by identifying the employability attributes required from new and early career marketing graduates. Design/methodology/approach Existing literature was used...

... United Kingdom Curricula Postgraduate marketing education in the UK has changed dramatically in the last decade. Internationalisation and growth in student mobility have resulted in significant changes in the postgraduate marketing student body and a quest for value for money from a British...

... of negotiation and were believed to be naïve with regard to the concept of profit and other business imperatives: Michael John Harker can be contacted at: Michael.Harker@strath.ac.uk © Emerald Group Publishing Limited 2006 Marketing Education Curricula Higher education United Kingdom...

... of education. Findings It is argued that ethics are good for business; and that an intrinsic education is necessary to produce the marketers who can work in this ethical dimension. Originality/value The paper should be of interest to those involved in marketing education and business curricula design...

..., whether through on‐the‐job training, continuing education, or changes in MBA curricula. Design/methodology/approach Large‐scale international longitudinal and cross‐sectional surveys used to assess skill development, skill requirements, and the need for additional education provides the foundation...

... with the resulting problems. Research limitations/implications The sample is limited geographically and the response rate among SMEs characteristically low. A broader‐based extension of the study is indicated. Practical implications The findings provide a recipe for the redesign of syllabuses and curricula...