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Keywords: Customer care
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2003) 21 (1): 51–60.
Published: 01 February 2003
... of the concept of CRM. Swift’s (2001, p. 12) perspective is: © MCB UP Limited 2003 Customer care Relationship marketing Financial services Corporate strategy The financial markets have undergone major transformations in recent years. With the introduction of new technology, among...
