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Keywords: Customer-directed problem solving
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Journal Articles
Salesforce output control and customer-oriented selling behaviours
Available to PurchaseFortune Edem Amenuvor, Richard Basilisco, Henry Boateng, Kwan Soo Shin, Dohyun Im, Kwasi Owusu-Antwi
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2022) 40 (3): 344–357.
Published: 18 February 2022
... autonomy. It also discovers that perceived job autonomy improves both customer-directed problem solving and adaptive selling behaviours. Furthermore, the study finds that customer-directed problem solving and adaptive selling behaviours both improve sales performance. Moreover, the study uncovers...
