... for information is a direct result of the decision demands placed on a marketing manager and these demands are predominantly due to the main decision tasks faced by marketing managers on a daily basis. Dealing with these decision tasks has traditionally been the goal of marketing decision support systems (MDSS...

... and in further analysis of these issues. It is therefore an ideal medium through which to illustrate the general arguments put forward in this paper. © MCB UP Limited 1996 Computer modelling Decision‐support systems Knowledge‐based systems Marketing databases SWOT analysis The use...

... support system technology in order to enhance its effectiveness. Presents a a brief review on expert systems and decision support systems in marketing and then discusses the selection of a strategic marketing planning model and software for HYMS. Describes the architecture of the prototype system...

...Alan Buttery; Rick Tamaschke Compares the extent to which management decision support systems(MDSS) technology is applied in a country like Australia with a relatively small population, with countries with much larger populations such as the USA and UK. Combines the highlights of a literature...

... possible strategies and the use of the computer to enable decision makers to evaluate the strategic ideas generated. © MCB UP Limited 1992 Computer modelling Decision making Marketing strategy Decision‐support systems SELECTING AN APPROPRIATE STRATEGY 21 S WOT analysis (an lead...

... decision makers in selecting a collaborative venture partner by addressing these and similar questions. Background of CEVAL Module CEVAL is an expert system shell developed by International Business Centers at Michigan State University. It is a decision support system for evaluative reasoning...

...R. A. Proctor Looks at how neural network technology can be used to learn marketing data patterns and help build up marketing decision support systems. Marketing abounds with potential applications for this method. Provides analysis and some illustrations of how the technology can be used in place...

...,highlighting the potential of such a system for learning, preprocessing and intelligent search. © MCB UP Limited 1989 Decision‐support systems Information systems "SOFT" INFORMATION SYSTEMS FOR MARKETING DECISION SUPPORT by A.R. Lock and D.R. Hughes Manchester Polytechnic and Polytechnic South...