... Marketing Distribution channels Banking Internet Delphi method The banking sector can hardly be regarded as a model of innovation. Indeed, its tradition, probity and established ways of doing business have been a source of pride to the sector. Banking, which has been characterised by its “tried...

...Shuliang Li; Barry Davies; John Edwards; Russell Kinman; Yanqing Duan A hybrid approach for integrating group Delphi, fuzzy logic and expert systems for developing marketing strategies is proposed in this paper. Within this approach, the group Delphi method is employed to help groups of managers...

... 1994 Decision making Delphi method Economic forecasting Investment Market research Marketing environment South Africa Strategic planning Tourism Against the background of far‐reaching political changes in South Africa over the past three years, windows of substantially...

... of management education. © MCB UP Limited 1992 Delphi method Forecasting IT Long‐range planning Planning New technology 4 MARKETING INTELLIGENCE & PLANNING 10,2 P roblems can be encountered when Delphi is used to forecast the future of a new industry. Using Delphi to Forecast in New...