... banks regarding the decision to adopt Internet banking (Daniel and Storey, 1997; Mols et al., 1999; Esser, 1999; Daniel, 1999). © MCB UP Limited 2003 Marketing Distribution channels Banking Internet Delphi method The banking sector can hardly be regarded as a model...

...Shuliang Li; Barry Davies; John Edwards; Russell Kinman; Yanqing Duan A hybrid approach for integrating group Delphi, fuzzy logic and expert systems for developing marketing strategies is proposed in this paper. Within this approach, the group Delphi method is employed to help groups of managers...

... the limitations of traditional quantitative techniques and models. For example, it has been indicated in such studies that the Delphi technique is suitable to use when dealing with uncertainties in an area of imperfect knowledge. Decision making Delphi method Economic forecasting Investment Market...

... of management education. Delphi method Forecasting IT Long‐range planning Planning New technology © MCB UP Limited 1992 4 MARKETING INTELLIGENCE & PLANNING 10,2 P roblems can be encountered when Delphi is used to forecast the future of a new industry. Using Delphi to Forecast in New...