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Keywords: Digital piracy
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2021) 39 (7): 873–892.
Published: 21 June 2021
... explanations of purchase intentions. Design/methodology/approach This research is based on consumer samples from three different countries. This paper develops and tests a model based on the theory of planned behavior (TPB) to explain both the demand for counterfeits and digital piracy. Respondents were...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2017) 35 (1): 62–80.
Published: 06 February 2017
...Riza Casidy; Michael Lwin; Ian Phau Purpose The purpose of this paper is to examine the role of religiosity as a deterrent to habitual digital piracy behaviour. Specifically, it will examine the extent to which “religious teaching” affects consumer attitudes towards digital piracy...
