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Keywords: Discontinuance usage intention
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2025) 43 (5): 952–976.
Published: 07 January 2025
...Sin-Er Chong; Xin-Jean Lim; Siew Imm Ng; Norazlyn Kamal Basha Purpose This research explores the impact of approach and avoidance drivers on users’ discontinuance usage intention (DUI) in social commerce (s-commerce). It also examines the mediating role of perceived enjoyment and the moderating...
