... environment. © MCB UP Limited 1997 Executives Drinks industry Headhunters Trade secrets USA Consider the following scenario. You are the general manager of a major beverage maker in the USA. You headhunt a mid‐level manager from one of your principal competitors. She has brought...

... and drinks, western brand domination is by no means assured. My reasons for this are: the western food and drinks industries have been relatively slow to internationalise; their efforts have been largely geared towards 1992; the supply chain in Eastern Europe is at best adequate, at worst shambolic...

... of which (including “yolk” and “shell” values) may be helpful to the wider theory and practice in future. © MCB UP Limited 1987 Brand Loyalty Drinks Industry Marketing Research R & D RESEARCH IS GOOD FOR YOU 3 This article describes the use made of research in the development...